Behind The Book


Richard Reed studied geography at St. John’s College, Cambridge before starting a career in advertising. A few years later he and two friends left their jobs to found Innocent Drinks. Starting from a market stall, today Innocent produces more than a million smoothies a day and sells them in seventeen countries across Europe. Reed is the founder of Art Everywhere and co-founder of the Innocent Foundation and JamJar Investments. He also presented the BBC Three series Be Your Own Boss. This is his book.


Samuel Kerr employs a nomadic approach to his work, moving from process to process to find fresh ways to communicate ideas. His work spans portraiture, print design, art direction and brand identities, appearing across editorial, fashion, and food and drink industries. Embodying the nomadic approach, Samuel produced the portraits for this book on the road, during a tour of the UK.